Biofreeze Pain Relieving Gel Tube for the relief of joint and muscle pain has a unique formula containing llex (a herb extracted from the holly shrub grown in South America) which helps to penetrate the affected area, instantly soothing for fast acting pain relief. Biofreeze also reduces the blood supply to the affected area and reduces ability of the nerve endings to conduct pain. It can give fast acting pain relief from: Arthritis Sore Muscles and Joints Backache The gel allows for a thorough application by massaging the affected area during application. Through massage the patient benefits from an increased blood flow and warming of the region at the cellular level for better absorption of the Biofreeze Pain Relieving Gel. This hands on application also reinforces patient touch which has been shown to be very important in the healing cycle.